Fractional creative team / B2B SaaS

Get moremarketing outof your backlog

We give lean marketing teams the creative direction, design, copy, and production to get more campaigns and programs into the market, faster. You bring the priorities. We take responsibility for execution.

Book an intro Limited capacity
  • customer story
  • landing page
  • one-pager
  • ad set × 6
  • sales deck
  • booth design
  • Clay
  • Common Room
  • Sybill
  • HockeyStack
  • KlientBoost

01 / The problem

Every good idea creates a pile of creative work

You’ve got campaigns to launch, pages to publish, and a hundred other things that need to get made. But with a lean marketing team, getting creative out the door becomes a job of its own.

  • Launch ads (done)
  • Sales one-pager (done)
  • Website refreshNot enough
    time
  • Webinar deck
  • Event booth design
  • Customer story
  • Merch concepts

2 shipped · 5 still waiting

01

You can’t ship enough marketing ideas

Your marketing plans move faster than your team’s creative capacity. There’s always more work than people to make it.

02

You’re managing more than marketing

You become the part-time copywriter, creative director and freelancer wrangler—on top of the job you were hired to do.

03

All of the creative thinking falls on you

You can find people who can make things. But you’re still the one figuring out what to say, how to say it, and what it should look like.

02 / Solution

You own the marketing. We own how it comes to life

We turn your marketing priorities into a creative approach

You bring the goal and context. We shape the message, concept, story, and direction that bring the idea to life.

  • Creative strategy
  • Messaging & narrative
  • Creative direction

“Sherbert owned our entire Unbound 2026 presence: theme, messaging, booth design, and swag. Attendees LOVED it!”

Collin MayjackHead of Marketing, Sybill
launch microsite

We execute the creative from start to finish

We write, design, and produce the work: websites, campaigns, decks, launches, ads, event experiences, and everything in between.

  • Unlimited design
  • Unlimited scope
  • One project at a time

“Hire Drew and his team. I’ve worked with him at three different companies. He’s a marketing unicorn in a creative director’s body.”

Obaid DurraniHead of Influencer Marketing, Clay
one team, every format

We keep the creative moving so you don’t have to

We prioritize, brief, coordinate, direct, review, revise, and ship. One creative partner managing the moving pieces so your team can focus on marketing.

  • Creative project management
  • Production coordination
  • One point of contact

“We’re series A, but Sherbert helps us execute big marketing initiatives like we’re series C. Without hiring any freelancers.”

Gorish AggarwalCEO & Co-Founder, Sybill
launch calendar

03 / Why Sherbert

Not another design mill

How we’re different.

Drew Leahy, founder of Sherbert product marketerbrand marketercreative
strategist

01

A creative director who speaks marketing

Led by me, a former PMM at companies like Clay, HockeyStack, CommonRoom, and Sybill, with 15 years of experience turning positioning into creative strategy.

Drew Leahy / Founder, Sherbert

02

One partner. All your creative.

Campaigns, websites, decks, launches, ads, events, and more. One team that can handle it all, without juggling a different vendor for every project.

03

Fast work. No agency drag.

Most drafts and revisions turn around in 24–48 hours, depending on scope. Less waiting, fewer handoffs, and more work out the door.

04

Marketers first. Creatives second.

We know how to turn positioning and messaging into creative ideas, not just pretty assets. So the story you’re trying to tell actually comes through in the work.

05

The team. Not the overhead.

Get the creative talent and capacity of an in-house team without the salaries, recruiting, and long-term hiring commitments. Just one monthly retainer.

04 / Work

Backlog items that actually shipped

Launches, campaigns, sites and sales stories for B2B SaaS teams like Clay, HockeyStack, Sybill and KlientBoost.

01 / 09
Clay

Clay · Product marketing

Claybooks

Strategy, concept, copy, design, and product demos for hundreds of use case templates

Sybill

Sybill · Events

Booth & merch

Messaging, theme, copy, design, and swag (bags, hats, sweatshirts) for UNBOUND event

HockeyStack

HockeyStack · Content

Template library

Strategy, concept, copy, design, and influencers for dashboard templates

KlientBoost

KlientBoost · Paid social

Ad creative

Messaging, copy, and design for creative ad campaigns

PatientNectar

PatientNectar · Email

Newsletters

Messaging, copy, and design for eight different educational newsletters

Clay

Clay · Customer stories

Case studies

Research, interviews, and long-form copy for enterprise case studies

Clay

Clay · Education

Clay University

Interactive demos and copy for Clay University courses

Sybill

Sybill · Web

Homepage

Messaging, copy, and design for home page

Sybill

Sybill · Video series

Show Me Your AI

Strategy, messaging, concept, copy, and design for live webinar series

05 / Pricing

How much of the creative do you want us to own?

Same creative horsepower. Three ways to work together. Choose how much direction, production, and day-to-day ownership you want to hand over.

same team. three ways to plug in.

01 Priority02 Messaging03 Brief← your plate our plate →04 Concept05 Copy06 Design07 Production

Creative Studio · $12K/mo. You keep priority, messaging, brief. We own the other 4 steps.

Start with Creative Studio

You direct the work. We design it

Design Team

$8K/ month

You bring the briefs, copy, and creative direction. We give you the design capacity to get it made.

  • Unlimited design
  • Unlimited scope
  • One project at a time
  • First drafts and revisions
  • 24/7 Slack requests

You direct us. We’re your senior design team.

Book an intro

You define the project. We make it

Creative Studio

$12K/ month

You bring a defined creative project, clear message and direction. We develop the concept, write the copy, and design the assets.

  • Everything in Design Team, plus:
  • Creative concepts & direction
  • Creative variations & iterations
  • Copywriting
  • Video concepts & scripts

You define the work. We’re your senior creative team.

Book an intro
Highest ownership

You set the priorities. We run it

Fractional Creative Team

$16K/ month

You bring us your priorities. We develop the messaging, shape the creative, and manage everything from concept to launch.

  • Everything in Creative Team, plus:
  • Dedicated senior marketing/creative lead
  • Website, product, campaign messaging & narrative
  • End-to-end creative management
  • Specialist sourcing & management (as needed)
  • Cross-team, vendor, and agency collaboration

You get a creative department w/o building or managing one.

Book an intro

One-time project

One major initiative

You don’t need an ongoing relationship, but you have one major initiative that needs senior creative leadership. We go as far upstream as the project needs—messaging, concept, copy, direction, design, production.

  • Website redesign
  • Brand refresh
  • Major campaign
  • Event experience
  • Product launch
  • Original research
  • Sales narrative
  • Keynote

Priced per project · Starting at $15K

Scope a project

Add-ons

Animated videoVideoWeb development

06 / FAQ

FAQ

Good questions. Straight answers.

01Is there a minimum commitment?

Yep. We ask for a three-month minimum engagement. It gives us time to learn your business, build momentum, and get meaningful creative work out the door. After that, you can continue month to month with a 30-day cancellation notice.

02Can we customize a plan?

Absolutely. Need more designers, additional creative capacity, or specialized talent? We can build a custom plan around your workload and priorities. Think of our three plans as starting points, not hard limits.

03What does unlimited scope mean?

You can submit as many requests as you’d like, across just about any type of creative project. We tackle one major initiative at a time, working through your priorities together. Smaller tasks and revisions can move alongside larger projects when capacity allows.

04How fast will we get our creative?

Most first drafts and revisions are ready within 24–48 hours, depending on the scope. Bigger projects like websites, campaigns, and brand work take longer. We’ll agree on timelines upfront so you always know what to expect.

05Is everything included in the monthly cost?

Creative strategy, copywriting, design, and production are included based on your plan. Things like web development, paid stock assets, printing, and outside specialist costs may be billed separately. We’ll always discuss additional costs before moving forward.

06Who will I actually work with?

You’ll have a consistent point of contact who knows your business and keeps the work moving. Depending on your plan, you’ll work directly with a designer or a senior marketing lead (Drew, at the moment) who directs our team and manages production for you.

07 / Let’s move

Get moremarketingout the door

You don’t need more ideas. You need more execution bandwidth.

Book an intro